The Lodgers and Automobile Rental Tax (LART) is a tax collected from visitors when they stay at local hotels or rent cars that is reinvested back into our community. The funding generated from LART is currently used to drive additional revenue-generating tourism in the city through promotion, city improvements, and the production of events.
As part of the City’s efforts to build a more collaborative and cohesive citywide strategy for tourism and visitation, a new process has been established to evaluate funding applications.
2026 LART Grant Application Info
The application process for 2026 LART grants opens on Wednesday, April 30.
LART grant applications are due Wednesday, May 28 at 4 p.m.
*LART grant application and guidelines will be released here on April 30.
Eligibility
Attractions, associations, organizations, or governmental/quasi-governmental agencies. Nonprofit organizations must provide proof of nonprofit status. Events or projects must be planned, produced, and promoted within a well-defined period and can be one-time or recurring (annual).
New to the 2026 application cycle, four tourism impact pillars with specific eligibility criteria that must be met to receive LART funding have been established: (1) tourist attractions and economic development; (2) arts and cultural destinations; (3) sports and community events; and (4) outdoor recreation.
Additionally, five tourism sector entities have leveraged their expertise to create an industry-specific strategy for their pillar and will review applications against rubrics with oversight from the LART Citizens’ Advisory Committee and City Council.
The four tourism impact pillars and the associated tourism sector entities are as follows:
Tourist Attractions and Economic Development
An event that could provide opportunity to promote and position the region outside of Colorado Springs to potential future event opportunities, could earn positive regional and/or national media coverage, and enhance the tourism industry of the City and Region.
Tourist Attraction and Quality of Life Rubric
Tourism Sector Entities
Arts and Cultural Destinations
A large-scale event focused on creative or cultural expression, that advance the cultural destination of Colorado Springs.
Arts and Cultural Destination Rubric
Tourism Sector Entity
Outdoor Recreation
Projects that enhance visitor experiences, provide universal and equitable access, and generate economic benefits through the design, rehabilitation, preservation or construction of outdoor or parkland resources and infrastructure.
Tourism Sector Entity
Colorado Springs Parks, Recreation & Cultural Services (PRCS)
Sports and Community Events
A large-scale sporting and/or community event or sports/recreation initiative with the goal of economic impact or sport development in the Pikes Peak region.
Sports and Community Events Rubric
Tourism Sector Entity
Frequently Asked Questions
What is the timeline for the LART grant application process?
- April 30: LART grant application opens
- May 8: Public information session for new funding processes at 2 p.m.
- May 14: Public information session for new funding process at 5 p.m.
- May 28: LART grant application closes
- June-September: Tourism sector entities (TSEs) evaluate and make funding recommendations to LART Citizen Advisory Committee and City Administration
- October 1: Grant applicants are informed of funding decision by the TSEs (pending final approval of the City of Colorado Springs budget in November)
- January 2026: If awarded, LART Administrator contracts and funds awards
- Jan-Dec 2026: LART administrator works with grant recipients to track awards, compliance, and reporting
- Jan-Dec 2026: TSEs will report to City Council twice annually regarding the KPI's set by City Administration to ensure grantor accountability and that the mission of LART is being upheld
If the organization receives a grant, what are the next steps?
If an organization receives a grant, they will be contacted by the LART Administrator in October as notification of grant pending City Council approving the annual budget. Once the budget is approved, LART Administrator will contact the grantee in January to sign the LART Grant Agreement. The award funding will be disbursed following the completion of the agreement at the start of 2026.
Do organizations receive partial funding?
Yes, it is common for organizations to receive partial funding. Due to limited funds, not all grant applicants can be funded or even fully funded. The TSE may allocate partial funding based on the merit and potential impact of the application.
What is an event impact calculator and rubric?
Based upon the information provided by the grant applicant in the application, two tools are utilized by each TSE to evaluate potential impact. An estimated economic event impact calculator (administered by VisitCOS) is used by summing direct and indirect event impacts. This tool is utilized by over 300 destination organizations worldwide and is the global standard for measuring net new money coming to a community through events. The tool uses detailed user inputs, organized into four key areas: attendee demographics, event characteristics, financial details, and destination-specific data, to generate a comprehensive analysis of an event's economic impact. These include items such as ticket prices, hotel room nights generated, total spending, etc. A rubric is a scoring guide used to evaluate the quality and impact of grant proposals based on specific criteria.
How are these tools used by the tourism sector entities to make the funding decision?
All tourism sector entities (TSEs) use the rubric to evaluate their designated grant applications. While the rubric score itself does not determine the grant award or guarantee funding, it plays a major role in helping the TSE determine whether or not an event is ultimately awarded a grant. Additionally, the economic impact calculation provides key insight into the potential economic impact of an event. This calculation is a data point to assist in the funding determination.
What is the City Code for LART?
2.9.101: TITLE:
This article may be known and cited as the CITY LODGERS AND AUTOMOBILE RENTAL TAX ORDINANCE. (1968 Code §3-210; Ord. 78-245; Ord. 01-42)
2.9.102: PURPOSE:
The purpose of this tax shall be to attract visitors and to enhance the economy of the City and the Pikes Peak Region. Revenues allocated to the special fund created in section 2.9.107 of this article shall first be allocated to any contracts for visitor promotion, which are entered into pursuant to section 2.9.111 of this article. Revenues allocated to the special fund created in section 2.9.107 of this article not obligated under the terms of any contract entered into pursuant to section 2.9.111 of this article may be used for the purposes provided herein or may be retained in the special fund, at the discretion of City Council.
Contact
A LART administrator has been hired as a single point of contact for applicants and will help ensure funded entities are adhering to reporting requirements, meeting established key performance indicators, and being good stewards of public funding:
Abigail Hernandez, LART Administrator
LARTadministrator@thesportscorp.org
Lodgers and Automobile Rental Tax Citizen Advisory Committee
Board Details and Roster
In accord with the Americans with Disabilities Act of 1990 ("ADA"), the City of Colorado Springs will not discriminate against qualified individuals with disabilities. Should you require an auxiliary aid and/or service to participate in an upcoming meeting, please contact us as soon as possible but no later than 48 hours before the scheduled monthly meeting so that we can do our best to accommodate your needs.
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2023
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